Yegna launched in Ethiopia in April 2013. It’s a weekly radio drama and talk show – with music as its signature sound. It’s the first teen brand in Ethiopia, dealing with issues facing girls such as forced marriage, gender based violence, school drop out and early pregnancy.

 

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Yegna is a radio drama, a talkshow and a film with music at its heart and aims to empower the young women of Ethiopia.

Yegna produce music videos, films and perform on Ethiopian radio in a bi-weekly drama and talk show for young women, addressing issues such as early marriage, isolation and teen pregnancy, broadcasting on Sheger FM in Addis Ababa to a population of some 20 million. The all-girl Ethiopian band’s first live performance was at the Addis Ababa National Theater in May 2013.

The 5-member group was formed in April, 2013 as part of the internationally funded Girl Hub scheme, which also operates in Nigeria and Rwanda. The group members are Teref Kassahun (nicknamed Melat, aged 26), Lemlem Haile Michael (Mimi, 26), Zebiba Girma (Emuye, 22), Eyerusalem Kelemework (Sara, 27) and Rahel Getu (Lemlem, 22). Each member of the group has a different stage persona and nickname. Melat’s character is that of the city girly princess, Mimi’s that of the tough swaggering streetwise girl, Emuye is the vivacious music-lover, Sara the quiet studious one and Lemlem the steady maternal type.

Yegna creates positive changes for girls in Ethiopia by educating them through fun and entertainment, while providing them with role models, information and inspiration.

After the success of their debut video Abet in 2013 they released a second video, Taitu, later in the year, in collaboration with singer Aster Aweke. Taitu was an Ethiopian queen consort in the early 20th century.

In 2015 to launch the fifth series of the radio drama they featured in a one off TV special that was aired across the nation.

– from Wikipedia.

 

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