Addis Ababa (WIC) – The Japanese UCC Ueshima Coffee Co. Ltd. announced that it will organize coffee quality contest in Ethiopia in the middle of March 2016.

At a press conference the Company held here in Addis Ababa, Director of Supply-Chain Management Department of UCC Ueshima, Tetsuya Seki, said “we would like to hold the first contest in Africa and enhance the relationship between UCC and Ethiopia.

The philosophy of UCC Coffee Quality Contest is “supporting coffee farmers”, according to the director.
The contest would promote exchanges in local communities and provide opportunities to participate in seminars for technology improvement in the cultivation and sorting process, Tetsuya said, adding that winning the awards will bring honor to the producers too.

Besides, the quality of coffee will be raised through the competition and the value of the coffee will increase and more sales opportunities will be created and the income of farmers will increase, the director elaborated.
The company is reportedly targeting about 24,000 producers from Sidama Zone. Of these, six producers will be chosen.

The coffee of the winner producers will be purchased by UCC with a premium of 10 to 30 percent added on the regular prices, he pointed out, adding that this will make a win-win relationship between the two countries.
Japanese Ambassador to Ethiopia, Kazuhiro Suzuki, said on his part this contest will create opportunity in agro-processing industry and technology transfer in areas of coffee production and manufacturing.

He said “I am sure that it also provides good opportunities to improve export of coffee in Ethiopia as well as to expand Ethiopian coffee market globally.”

Ethiopia’s Ambassador to Japan, Markos Tekle said this contest will contribute to promote and improve the quality of Ethiopian coffee at international level.

The ambassador asked UCC to invest in coffee production in Ethiopia. UCC has been holding coffee quality contest in Asian and South American countries.

Source: Walta Information Center
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