The 116-room Best Western Addis Ababa will become operational in three months time in Africa’s Capital.

Aleph Hospitality, a hotel management company founded by Bani Haddad and headquartered in Dubai, marked its official launch with the unveiling of the company’s new website, on March 1, 2016

“By establishing a credible third-party hotel management solution for the Middle East and Africa, our aim is to open doors that were previously closed,” explains Bani Haddad, Aleph Hospitality Founder and Managing Director.

“We want to create opportunities both for hotel companies, by providing a trusted intermediary with whom they can grow their franchise portfolios, and for owners of hotels of all shapes and sizes who wish to benefit from a combination of dedicated operational support and the advantages of an internationally-renowned brand.”

Having already signed its first management contract and with its first hotel opening, the 116-room Best Western Addis Ababa, just three months away, Aleph Hospitality is already experiencing strong demand for its services.

“With some regional owners historically locked out of a market where management agreements were largely the preserve of upscale developments in established destinations, we truly see this as an exciting new beginning for the regional hotel landscape,” says Haddad.

“Hotel companies, consultants and owners that we’ve spoken to right across the region have all been extremely positive about the accelerated growth this model could bring.”

Haddad ‘s career history spans all aspects of hotel management and roles at major industry players including Starwood Hotels and Resorts, Wyndham Hotel Group and Disney.

Aleph Hospitality’s name was inspired by the entrepreneurial spirit of the ancient Phoenicians, widely credited with revolutionizing the way the world communicates through the development of the ‘Aleph-bet’, or alphabet.

Source: BizNis Africa
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