Addis Ababa based, Store251.com has been the only online store where one can buy Ethiopian made products since 2014. The company’s theme concept, ‘Designed in Ethiopia, Made in Ethiopia and delivered to the world,’ was the main driving force behind the inception of store251.com.
“We believe as a business, in causing no unnecessary harm, and using business to inspire and implement solutions to environmental and economic crisis,” says Maedot Assefa, the General Manager of Store251.com. Generally speaking many Ethiopian brands are not found online which means they are missing out from the booming online shopping trend. A recent report by McKinsey & Company revealed that e-commerce could account for 10% of retail sales in the African continent’s largest economies by 2025.
Keeping the importance of promoting the country’s rich culture, history as well as the recent innovations and developments of the country, Store251.com is a great place to promote these aspects and all suppliers take pride in working with local raw materials and use designs that reflect Ethiopia’s traditions. Currently, Store251.com has wide range of leather and cotton products from various designers, creating local jobs and sustainable income for the employees through our suppliers.
Maedot adds, “In the beginning we focused on one product but we found out nothing was actually made and sold online directly from Ethiopia and online shoppers needed to hop from one website to another to find Ethiopian products. Now Store251.com sells different products from different producers and brands in Ethiopia.”
Store251.com in its approach is the first online shop to bring together different brands together, create the ease for customers to place their orders at the convenience of their homes and promise 5-7 days of delivery at customers’ doorstep. On the other end, suppliers of these unique brands benefit from international marketing Store251.com dose for their products with no extra expense.
About the growth of Store251.com from its inception and the type of customers the company has, Maedot says, “We are happy with the progress made so far, especially with getting suppliers on board and adding more brands to our store. Our customers range from the Ethiopians at home or abroad and international online shoppers. On buyers side we still have a lot of competition from online shops that sell products in different countries but we believe the market is ready for Ethiopian-made products too.”
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