African fashion has boomed in recent years, fueled by the rise of Afrocentrism and changing perceptions of the continent. Today fashion designers are leveraging its rich cultures, history, and fabrics to create a name for themselves.

One such designer is Nigerian Maki Oh, whose clothes have been worn by Michelle Obama and Beyoncé.

Further up the value chain, the apparel and footwear industry is also seeing growth and is estimated to be worth US$31bn in sub-Saharan Africa, according to the research group Euromonitor.

Ethiopia’s low-cost textile industry has recently attracted interest from foreign retailers – the industry has experienced growth of 51% over the past six years. H&M and Tesco are already sourcing garments from the market, while PVH Corp (which owns the Calvin Klein brand) has recently set up a factory in Ethiopia’s Hawassa Industrial Park, a mega facility located 275km southeast of the capital, Addis Ababa.

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